Today at school we conducted a survey asking 20 pupils from the ages 16-18 which of the three genres they would prefer to watch. These results have made us seriously consider the option of a thriller opening which we were keen to produce even before receiving such positive feedback with regards to the horror genre.
Category Main Task
Our Target Audience For Our Opening And Its Importance
What Resources and Equipment Are Available To Us?
Taking Stock Of Task and Materials
Potential Soundtrack For Our Opening
Today after researching some similar thriller products and the type of soundtrack they use, we decided to research into what music would be appropriate for our thriller opening. We feel that the naturalness and simplicity of this song would instantly create a sombre mood, therefore establishing our genre from the start. We also think that the appropriate tone and lyrics could foreshadow the drama to come. For instance the lyric “I know dark clouds will gather round me.”
Research Into Similar Products
This film opening was producded by another AS media student. We feel that it is similar to what we aim to produce due to the still photo images used as we wish to include the use of still photo montages of London in our final piece. We feel that in this opening they are effective and work well with the storyline.
Familiarising Ourselves With The Main Task’s Objectives And Mark Scheme
The main task itself:
Level 1 0–23 marks—The work for the main task is possibly incomplete. There is minimal evidence in the work of the creative use of the areas
Level 2 24–35 marks—There is evidence of a basic level of ability in the creative use of some of the areas
Level 3 36–47 marks—There is evidence of proficiency in the creative use of many of the areas
Level 4 48–60 marks—There is evidence of excellence in the creative use of most of the areas
Key areas
• Producing material appropriate for the target audience and task.
• Using titles appropriately according to institutional conventions.
• Using sound with images and editing appropriately for the task set.
• Shooting material appropriate to the task set; including controlled use of the camera, attention to framing, variety of shot distance and close attention to mise-en-scene.
• Using editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions and other effects.
THE MAIN TASK IS DUE IN ON THE 2ND APRIL 2013.
What is the importance of a target audience?
My group feel that the target audience of our opening is so incredibly important as it will determine the content and style of our opening. We also decided to research into different taget audiences and the types of films they are drawn to. For example, we found that the target audience for most contemporary horror films is roughly aged between 18 – 24, male and female. As a group we decided that we need to establish a specific target audience before we begin to plan our opening to ensure that the audience’s needs are being met in our production. We also feel that appealing to a smaller market will be successful as due to the lack of resources and our small budget, appealing to a wide audience may not be as successful and if we try to appeal to a smaller audience, we could tailor our film opening to the needs and expectations of that specific audience.
Ellie Addison 